Senior Director US Omnichannel/ Digital Engagement
Core
Senior leadership role leading the planning and implementation of AI-powered, data-driven omnichannel and digital engagement strategies for Biogen's US marketing teams, serving as a strategic partner to Brand/Therapeutic Area teams.
Role type
Senior Director, Omnichannel/Digital Strategy & Operations
Builds
AI-enabled omnichannel ecosystems, personalized engagement models, and unified customer experiences across digital touchpoints.
Domain
Healthcare Marketing / Digital Transformation / AI-driven Engagement
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Strategic planning, team leadership, omnichannel orchestration, AI/ML strategy, predictive analytics, stakeholder management, agile processes, data-driven decision making, cross-functional collaboration, digital fluency, campaign performance optimization.
Preferred skills
Experience with decision engines, next-best-action modeling, MarTech ecosystem expertise, change management, innovation in patient/HCP engagement.
Technologies
Decision Engines, Activation Engines, MarTech platforms, Agile (SAFE), SEO, Social Media, Email, Web, Media planning tools.
Responsibilities
Lead the transformation from traditional campaign-based marketing to AI-driven dynamic engagement models; define and operationalize new ways of working leveraging predictive analytics; drive organizational adoption of omnichannel orchestration; serve as a primary contact for key TA/Brand driving end-to-end execution; engage executive stakeholders to secure strategic alignment; lead and mentor the omnichannel team; design omnichannel/digital playbooks and SOPs; champion tagging, measurement, and insight readiness; monitor campaign performance dashboards and lead optimization discussions.
Seniority
Senior Director, strategic leadership with hands-on team management
