Marketing Measurement & Intelligence Director
Core
Lead enterprise marketing measurement, performance intelligence, and data strategy to drive data-informed investment and strategic decisions for marketing and business leaders.
Role type
Director, Marketing Measurement & Intelligence
Builds
Enterprise marketing measurement frameworks, performance intelligence strategies, and executive-level reporting dashboards.
Domain
Financial Services / Fintech / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing measurement strategy, attribution modeling, incrementality analysis, marketing mix modeling, performance optimization, data strategy, stakeholder influence, cross-functional collaboration, KPI definition, executive reporting, data governance
Preferred skills
Incrementality and lift measurement, B2B/fintech experience, marketing investment planning, experimentation methodologies, customer data platforms, identity resolution
Technologies
Customer data platforms, CRM, identity resolution tools
Responsibilities
Develop enterprise marketing measurement and performance intelligence strategies; Define approaches for measuring channel and campaign effectiveness including attribution and incrementality; Implement integrated measurement frameworks and KPIs; Analyze qualitative and quantitative data to identify trends and opportunities; Lead measurement initiatives by defining business requirements and aligning KPIs; Partner with Chief Data Officer to advance marketing data strategy; Develop executive-level reporting frameworks and performance narratives; Partner with data teams to improve data quality and governance.
Seniority
Director, strategic leadership & hands-on execution
