Director of Marketing Measurement Strategy & Implementation
Core
Define and implement Marketing's measurement strategy, transforming ambiguous business questions into clear, outcome-based measurement frameworks that link marketing efforts to growth, revenue, and strategic objectives.
Role type
Director of Marketing Measurement Strategy & Implementation
Builds
Scalable, rigorous measurement systems, actionable metrics, analytical methodologies, and implementation roadmaps across platforms, data pipelines, and reporting layers.
Domain
Marketing operations, data analytics, privacy-first measurement environments
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing operations, program management, project management, attribution models, incrementality testing, Media Mix Modeling (MMM), change management, privacy-first measurement, cookieless measurement, advertising data governance, modern marketing data platforms, AI-driven measurement tools
Preferred skills
Advanced measurement methodologies, mixed media modeling, data governance, executive strategic recommendations, adoption of new measurement systems
Technologies
Analytics tools, data pipelines, AI-driven measurement or optimization solutions
Responsibilities
Design and execute scalable measurement systems, establish standards for data quality and governance, translate complex data signals into executive-ready guidance, lead change management initiatives, drive adoption of new measurement systems across cross-functional organizations
Seniority
Director, strategic leadership & operational execution