Division Marketing Manager
Core
Design, implement and deliver annual and long-term marketing plans for the Aftermarket Division, manage the marketing budget, and oversee business development and customer relations strategies.
Role type
Division Marketing Manager
Builds
Marketing plans, product catalogues, customer relations strategies, and business development activities for the Aftermarket Division.
Domain
Automotive Aftermarket
Required skills
Strategic planning, budget management, market analysis, competitor analysis, product lifecycle management, customer relationship management, business development, communication strategy, electronic marketing, purchasing strategy alignment
Preferred skills
None stated
Technologies
ERP systems, website design tools
Responsibilities
Design and deliver annual and long-term marketing plans; Plan and manage the Division marketing budget; Develop and maintain marketing information resources including competitor data and market analysis; Plan and manage the launch of new product catalogues; Develop and maintain standard operating procedures for the marketing function; Organize and implement a customer relations strategy; Oversee business development activities; Oversee Division communication activities; Oversee the Division's electronic marketing strategy; Ensure alignment of Group, Activity & Division purchasing strategy.
Seniority
Mid-Senior, Division level