Senior Product Marketer (Aftermarket)
Core
Define pricing and profitability, lead market campaigns, support sales in new customer acquisition and account development, and manage product line promotion and communication services for automotive aftermarket products.
Role type
Senior Product Marketer (Aftermarket)
Builds
Market campaigns, pricing strategies, customer acquisition plans, and product distribution strategies for automotive aftermarket lines.
Domain
Automotive Aftermarket / Mobility
Deliverable
product features
Required skills
Pricing strategy, market campaign management, sales support, customer account development, product line promotion, distribution strategy, data-driven business case development, supplier negotiation, product modification requests.
Preferred skills
Spanish language proficiency, automotive wiper product line knowledge, aftermarket distribution channel expertise.
Responsibilities
Define and adjust pricing for profitability, develop and implement market campaigns, support sales teams with new customer development, guide training and service needs, coordinate monthly corrective action plans, visit clients and prospects, provide technical marketing support to customers, contribute to demand planning, negotiate purchase prices with suppliers.
Seniority
Senior, hands-on IC