VS Division Trade Marketer
Core
Manage market studies, quantification, and competition analysis to support distribution strategy and sales operations for automotive aftermarket product lines.
Role type
Senior Trade Marketer (Aftermarket)
Builds
Market insights, sales budgets, promotion calendars, pricing strategies, and demand forecasts.
Domain
Automotive / Aftermarket
Deliverable
product features
Required skills
Market analysis, competition analysis, sales budget preparation, promotion planning, pricing strategy, demand forecasting, customer relationship management, corrective action planning, cross-functional coordination.
Preferred skills
Experience with CHLOE system, knowledge of automotive aftermarket dynamics, ability to travel for client visits.
Technologies
CHLOE
Responsibilities
Manage market studies and information gathering; analyze market quantification and competition; contribute to distribution strategy implementation; design and follow up promotions; coordinate local deployment with sales force; liaise with product marketing and sales for operational tasks; partner on pricing approach; provide marketing input for demand planning.