Lead Marketing Manager, Public Sector
Core
Lead go-to-market strategy and revenue growth for Clio's government legal segment (federal, state/provincial, municipal, public defenders, legal aid) by building partnerships, managing budgets, and executing complex sales cycles.
Role type
Lead Marketing Manager, Public Sector (B2B)
Builds
Go-to-market strategies, channel partner programs, and demand generation campaigns for government legal buyers
Domain
Legal Technology (SaaS) / Public Sector Government
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, public sector/government sales cycle expertise, government procurement process knowledge, channel partner management, budget management, cross-functional leadership, data-driven program optimization, stakeholder communication
Preferred skills
Experience with government resellers, multi-channel marketing, project management, writing for institutional buyers
Technologies
Slack, video conferencing tools, marketing automation platforms (implied)
Responsibilities
Lead growth strategy for the government segment, analyze and optimize the marketing/sales funnel, communicate plans to executives, drive cross-functional planning, activate channel partners, act as subject-matter expert for government buyers, manage large budgets and vendor partnerships, build audience awareness through content and events
Seniority
Senior, hands-on IC with strategic leadership