Demand Gen Manager, Regional
Core
Design and execute integrated, digital-first demand generation programs to drive awareness, qualified pipeline, and conversion across priority US regional markets.
Role type
Regional Demand Generation Manager
Builds
Scalable digital campaigns, geo-targeted advertising, and state-specific content syndication for education technology products
Domain
Education Technology / K-12 Literacy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, multi-channel campaign execution (digital ads, search, email, social), funnel optimization, data-driven insights, Salesforce.com proficiency, Eloqua experience, budget management, project management
Preferred skills
Strategic analytical thinking, scalable framework building, cross-functional collaboration, results-oriented growth focus
Technologies
Salesforce.com, Eloqua, digital advertising platforms, marketing automation systems
Responsibilities
Lead regional demand generation programs, manage Tier 1 state growth initiatives, execute geo-targeted and state-specific campaigns, optimize revenue funnel conversion, report on ROI and pipeline contribution, manage demand generation budget
Seniority
Mid-Senior, hands-on IC
