Demand Generation Specialist
Core
Execute and optimize multichannel campaigns to drive pipeline and bookings, partnering with Sales and Marketing to support revenue goals.
Role type
Demand Generation Specialist
Builds
New business and expansion pipeline
Domain
B2B Marketing / Demand Generation
Deliverable
product features
Required skills
Multi-channel campaign execution, Data analysis, Budget management, Cross-functional collaboration, A/B testing, Lead quality assessment, Forecasting support
Preferred skills
None stated
Technologies
None stated
Responsibilities
Execute end-to-end demand generation campaigns across digital, content, and events; Analyze customer segments and campaign performance data; Manage campaign timelines, tactics, and budgets; Collaborate with Sales and cross-functional teams to align messaging; Optimize channel mix and campaign performance; Monitor and report on campaign KPIs; Test and refine campaigns; Partner with Sales Enablement on collateral and lead nurturing; Support forecasting efforts.
Seniority
Mid-Senior (5-7 years experience)