Strategic Account Manager
Core
Strategic Account Manager serving as the station's digital thought leader and strategic revenue partner, working with Account Executives to develop innovative marketing solutions, strengthen client relationships, and drive measurable results for advertisers.
Role type
Senior IC strategic account manager (digital media sales)
Builds
Digital advertising solutions, audience insights, and integrated marketing strategies for media clients
Domain
Media & Broadcasting / Digital Advertising
Required skills
consultative selling, digital advertising strategy, audience targeting, analytics, attribution, performance marketing, account planning, client discovery, solution development, sales presentations, performance analysis, growth recommendations, CRM usage, reporting
Preferred skills
media sales, broadcast industry experience, agency experience, digital advertising experience
Technologies
CRM, reporting platforms, analytics tools
Responsibilities
Develop consultative strategies aligned with advertiser objectives; Identify renewal, upsell, and cross-sell opportunities; Support station digital revenue and budget attainment; Serve as expert on digital advertising, audience solutions, and emerging technologies; Partner with Account Executives from prospecting through renewal; Conduct research and account planning; Analyze campaign results and convert findings into actionable insights; Coach sales teams on digital solutions and consultative selling
Seniority
Mid-level, hands-on IC