Strategic Account Manager
Core
Strategic partner to Account Executives driving digital revenue growth, strengthening advertiser relationships, and developing strategic marketing solutions.
Role type
Senior IC strategic account manager (digital advertising)
Builds
Digital advertising strategies, proposals, and integrated solutions for broadcast advertisers
Domain
Broadcast media / Digital advertising
Required skills
consultative selling, digital marketing strategy, campaign analytics, audience targeting, account planning, CRM management, performance reporting, strategic presentations
Preferred skills
television/broadcast media experience, advertising agency experience, emerging digital advertising technologies
Responsibilities
Partner with Account Executives to develop customized digital advertising strategies; Identify opportunities for new business, account growth, renewals, upselling, and cross-selling; Conduct market research and audience analysis to develop strategic recommendations; Participate in client discovery meetings, sales presentations, and business reviews; Analyze campaign performance and translate results into actionable recommendations; Lead strategic performance discussions to demonstrate ROI and address concerns; Provide training and coaching to Account Executives on digital solutions and consultative selling.
Seniority
Mid-level, hands-on IC
