Account Executive/Marketing Consultant
Core
Strategic sales professional generating advertising revenue through Broadcast Television, OTT/Streaming, and Digital Marketing solutions for KXAN.
Role type
Account Executive / Marketing Consultant
Builds
Customized advertising strategies and campaigns for local businesses and agencies
Domain
Local Media / Broadcast Television / Digital Marketing
Required skills
Business prospecting, Client relationship management, Campaign execution, Revenue forecasting, Negotiation, Presentation skills
Preferred skills
Digital marketing knowledge, OTT/Streaming expertise, Paid media experience
Technologies
CRM systems
Responsibilities
Prospect and develop new business through outbound outreach and networking, Conduct discovery meetings to assess client needs, Develop and present customized advertising solutions, Launch and optimize campaigns from proposal through renewal, Increase revenue through renewals and upselling, Collaborate with internal sales and creative teams, Maintain accurate activity and revenue forecasting in CRM
Seniority
Individual Contributor, Mid-level to Senior