Strategic Account Manager
Core
Lead growth of digital and cross-platform advertising business by partnering with sales teams to develop strategic marketing solutions for local businesses.
Role type
Strategic Account Manager (Sales & Marketing Strategy)
Builds
Digital and cross-platform advertising revenue streams for local media organization
Domain
Media & Advertising Technology
Deliverable
product features
Required skills
consultative solution-based sales, digital advertising ecosystem knowledge, client relationship management, strategic marketing planning, business acumen, presentation skills
Preferred skills
challenger-style sales approach, ability to translate complex tech concepts, data-driven strategy development
Technologies
digital advertising platforms, cross-platform media tools
Responsibilities
Partner with Account Executives to identify and close digital revenue opportunities; Develop customized marketing strategies to increase client awareness and conversions; Coach sales teams on digital strategy and objection handling; Conduct client research to uncover business needs and competitive environments; Present marketing recommendations focused on ROI and business outcomes; Lead sales enablement by sharing industry trends and new product capabilities
Seniority
Mid-Senior, hands-on IC