Account Executive
Core
Account Executive driving new business development and account growth for a local TV and digital media station.
Role type
Account Executive (Sales)
Builds
Integrated marketing solutions including broadcast television, streaming/OTT, CTV, display advertising, social media, email marketing, and programmatic advertising.
Domain
Media & Advertising
Deliverable
product features
Required skills
New business development, consultative selling, relationship building, sales presentations, CRM management, digital advertising metrics understanding, campaign optimization, market analysis, multi-platform solution selling.
Preferred skills
Experience with OTT/CTV, display advertising, social media, email marketing, streaming platforms, programmatic advertising, Google Analytics, Meta/Facebook Ads Manager, FreeWheel, Google Ad Manager, Amazon DSP.
Responsibilities
Achieve and exceed revenue goals, prospect and secure new advertising clients, develop customized advertising strategies, prepare sales presentations and proposals, educate clients on multi-platform solutions, collaborate with marketing and creative teams, monitor campaign performance and provide reporting, represent the station at community events.
Seniority
Individual Contributor