Digital Strategic Account Manager
Core
Develop recommendations for digital marketing and advertising campaigns to generate superior outcomes for clients.
Role type
Digital Strategic Account Manager (Sales & Strategy)
Builds
Digital marketing campaigns and go-to-market strategies for B2B and B2C clients
Domain
Digital Marketing & Advertising
Deliverable
product features
Required skills
Cold calling, networking, prospecting, negotiation, B2B and B2C digital campaign strategy, go-to-market strategy execution, monthly reporting and campaign optimization, consultative sales process
Preferred skills
Digital sales experience, industry trend analysis, high-level decision maker interaction, revenue goal achievement
Technologies
Nexstar proprietary tools
Responsibilities
Obtain new clients through cold calling and networking; execute client campaigns from start to finish; create and execute go-to-market strategies; provide creative solutions utilizing digital product knowledge; perform monthly reporting and optimizations for campaigns; partner with sales team to generate digital revenue.
Seniority
Mid-level, hands-on IC