Media Research & Measurement Specialist
Core
Architecting multi-currency measurement frameworks and defining campaign KPIs across linear, CTV, and digital to shape how performance is defined and monetized.
Role type
Senior media research and measurement specialist
Builds
Measurement frameworks, campaign KPIs, delivery trackers, currency comparison models, and executive-ready performance materials
Domain
Media advertising, audience analytics, and cross-platform measurement
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-currency measurement frameworks, campaign KPI definition, methodology gap analysis, vendor calibration, deal structure modeling, audience segmentation, identity resolution, advanced Excel modeling, raw dataset analysis, consultative narrative building, vendor relationship management
Preferred skills
Background in media company or measurement firm, upfront planning cycle experience, panel vs. big data comparison, pilot design, emerging attention metrics knowledge
Technologies
Nielsen, VideoAmp, iSpot, Comscore, Samba TV, ACR data, panel data, big data
Responsibilities
Architect multi-currency measurement frameworks, define campaign KPIs with pre/post plans, embed measurement commitments into deals, translate audience data into executive materials, manage third-party measurement vendors, lead research discussions with clients and agencies
Seniority
Senior, hands-on IC with strategic influence