Lead, Advertising Measurement (Australia)
Core
Lead advertising measurement and performance optimization for Reddit's ad partners, translating data insights into actionable recommendations to drive full funnel revenue.
Role type
Lead, Advertising Measurement (Marketing Sciences)
Builds
Measurement playbooks, benchmarks, case studies, and insights products for APAC advertisers
Domain
Digital Advertising / Media Measurement / APAC Market
Deliverable
client delivery
Required skills
Ad research and ad tech experience, attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, 1st and 3rd party insights storytelling, custom research, experimentation and statistical methods, incrementality testing, quantitative advertising research analysis, vendor management
Preferred skills
Holistic media planning knowledge, advanced measurement case development, primary research execution
Technologies
Ad measurement vendors, 1st party platform data, 3rd party/syndicated research tools
Responsibilities
Support sales team with measurement expertise and technical guidance, translate global best practices into APAC context, develop benchmarks and case studies, execute incrementality testing, present quantitative research findings to stakeholders, partner with product teams on advanced measurement cases
Seniority
Senior, hands-on IC
