Growth & AI Marketing Manager
Core
Build automated outbound and ABM workflows using AI, data enrichment, and workflow automation to replace manual research and campaign work with scalable systems for Enterprise and Mid-market growth.
Role type
Growth & AI Marketing Manager (hands-on builder)
Builds
Automated outbound/ABM workflows, lead scoring/propensity models, marketing data foundation, and account-tiering/reporting infrastructure
Domain
B2B SaaS (fitness software)
Deliverable
production ML models
Required skills
Growth marketing, CRM/marketing automation, workflow automation (Clay/Zapier), AI tools (LLM APIs/prompt engineering), ABM, intent-signal tools, commercial instincts, cross-functional communication, experimental mindset
Preferred skills
B2B SaaS, health-tech, international/multi-region GTM operations, dedicated GTM engineering background
Technologies
Salesforce, HubSpot, Marketo, Clay, Zapier, Sales Navigator, 6sense, Warmly, LLM APIs
Responsibilities
Design and ship automated outbound and ABM workflows; Build and maintain lead scoring, ICP, and propensity models; Own marketing data foundation (CRM cleanliness/deduplication); Automate seller and campaign operations; Partner with sales development to define/refine SQL criteria and lead scoring; Prototype new plays and scale successful ones; Support international marketing needs across EMEA and APAC; Build account-tiering and reporting infrastructure; Evaluate and integrate third-party data/automation tools; Report on impact using outcomes-based metrics
Seniority
Mid-Senior, hands-on IC
