Marketing Specialist / Manager, Refractory Producers
Core
Develop and execute integrated marketing and communications strategies for Refractory China, including multi-channel campaigns, trade show management, and e-commerce integration to drive profitable growth.
Role type
Marketing Manager (Industrial Materials)
Builds
Marketing campaigns, brand assets, and e-commerce sales infrastructure for refractory products
Domain
Industrial minerals / Refractory materials
Deliverable
product features
Required skills
Integrated marketing strategy, multi-channel campaign management, trade show execution, e-commerce process management, live streaming, project management, data-driven insights, supplier coordination
Preferred skills
Creative problem-solving, autonomous work
Technologies
Common IT tools
Responsibilities
Design and implement multi-channel campaigns; lead preparation for key exhibitions in China; integrate e-commerce into sales infrastructure; collect industry and customer information; manage gift selection and production
Seniority
Mid-Senior, hands-on IC
