Marketing Campaign Manager
Core
Develop integrated marketing campaigns and sustainment action plans for Fluke EMEA, driving execution for complex programs and product lines.
Role type
Marketing Campaign Manager
Builds
Multi-channel campaigns to establish brand, gain market credibility, drive demand, and build customer loyalty.
Domain
Industrial technology / B2B and B2C marketing
Deliverable
product features
Required skills
Integrated campaign planning, multi-channel strategy, project planning and management, customer journey mapping, performance analysis, cross-functional collaboration
Preferred skills
B2B lead generation experience, B2C experience, creative briefing, asset creation management
Technologies
None explicitly stated
Responsibilities
Establish monthly, quarterly, and annual marketing plans; Develop integrated campaigns and action plans including messaging and creative management; Track campaign progress and inform partners; Analyze and present campaign performance to recommend improvements; Act as EMEA marketing ambassador collaborating with global teams; Optimize marketing plans based on performance findings.
Seniority
Mid-level (5+ years experience)
