Marketing Communication Specialist - Linear Technologies
Core
Drive awareness, interest, and demand for specific linear technology products while increasing distributor satisfaction and retention.
Role type
B2B Marketing Communication Specialist
Builds
External product communication plans, top-of-funnel inbound marketing campaigns, and trade fair/event content for Bosch Rexroth linear technologies.
Domain
Industrial automation, drive and control technologies, B2B manufacturing
Deliverable
product features
Required skills
Technical B2B marketing strategy, multichannel campaign execution, content creation (whitepapers, tech papers), market research and competitor benchmarking, budget management, lead generation tracking, MS Office, Adobe Creative Cloud, marketing automation tools (HubSpot, Mailchimp), social media management
Preferred skills
Knowledge of Bosch Rexroth linear technology products, German language skills, SAP experience
Technologies
HubSpot, Mailchimp, Adobe Creative Cloud, SAP
Responsibilities
Develop and implement external product communication plans; drive top-of-funnel inbound marketing; support trade fairs and events; create technical product content; manage marketing budgets; track and report on lead generation and campaign KPIs; update website content; benchmark against competitors; support distributor-specific communication projects.
Seniority
Mid-level, hands-on IC
