Expert Lead Growth Strategy
Core
Senior strategic partner driving customer acquisition, development, and retention strategies for ING's retail banking customers in Belgium.
Role type
Senior IC growth strategy lead
Builds
Centralized customer development strategy and commercial approaches for specific customer sub-segments
Domain
Financial services / Retail banking
Deliverable
product features
Required skills
Strategic planning, data-driven decision making, stakeholder management, project management, change management, commercial focus, leadership, digital and martech knowledge
Preferred skills
Experience in financial services, fluency in Dutch or French
Technologies
Digital, data, and martech technologies
Responsibilities
Develop and orchestrate a centralized customer development strategy; Lead specific allocated teams of Personalization, analytics, and Digital sales; Create a structural approach based on iterative learning for cross-channel commercial approaches; Define and shape retail customer development strategy; Prepare and syndicate Growth-related updates towards executive leadership; Lead strategic projects related to Retail growth objectives