Manager, Customer Segment Management (Retail Banking Department)
Core
Develop and implement customer segmentation strategies, oversee project execution, and drive marketing initiatives to expand the customer portfolio.
Role type
Manager, Customer Segment Management
Builds
Customer portfolio expansion and business performance enhancement
Domain
Retail Banking
Deliverable
dashboards & analysis
Required skills
Customer segmentation strategy, Project management, Business development, Marketing planning, Sales performance analysis, Stakeholder engagement, Data analysis, Regulatory compliance
Preferred skills
Proficiency in PowerPoint, Excel, Word
Responsibilities
Develop customer segmentation strategies, Oversee project management from planning to execution, Drive marketing initiatives to expand the customer portfolio, Assess outcomes of customer segment programs and prepare reports, Conduct reviews and analyses of sales performance, Engage with internal and external stakeholders, Gather and analyze data for business recommendations, Ensure compliance with policies and regulations