Senior Media Specialist - Media & Research Insights
Core
Drive data-led media strategies and coordinate full-funnel digital campaigns across online and offline channels to maximize brand growth and business performance.
Role type
Senior Media Specialist (Media Planning & Analytics)
Builds
Integrated media plans, channel mixes, and performance reports for banking/fintech clients.
Domain
Banking / Fintech / Digital Media
Required skills
Digital media analytics, Media mix effectiveness & attribution, Data & analytics (GA4, Looker Studio, Power BI, Tableau), Cost & billing tracking, Marketing & business impact, Communication & storytelling
Preferred skills
Experience with agile methodologies, Understanding of customer digital experience
Technologies
Google Analytics 4, Looker Studio, Power BI, Tableau, Adjust, Roivenue
Responsibilities
Develop integrated media plans across campaigns, Lead day-to-day media planning with agencies, Monitor and analyze campaign performance against KPIs, Track media advertising costs and billing data, Translate data into clear insights for stakeholders, Coordinate external partners and media suppliers
Seniority
Senior, hands-on IC