Campaign Specialist | Private Individuals @ING Bank
Core
Plan, design, and implement multi-channel CRM and digital campaigns to increase commercial performance and improve customer experience for ING's private individuals portfolio.
Role type
Campaign Specialist (CRM & Digital Marketing)
Builds
Multi-channel campaigns across internet and mobile banking channels
Domain
Banking / Retail / CRM
Deliverable
product features
Required skills
SQL (MS-SQL, Oracle, MySQL), Campaign Management Systems, Data quality assurance, A/B testing, Direct marketing automation
Preferred skills
HCL IBM / SAS / Adobe Campaign tools
Technologies
MS-SQL, Oracle, MySQL, HCL IBM, SAS, Adobe
Responsibilities
Define targeting criteria and execute end-to-end campaigns, Contribute to campaign data framework developments, Provide optimization recommendations for selection criteria and channels, Manage execution of digital campaigns in internet and mobile banking channels, Develop, test, and automate direct marketing campaigns using analytical and behavioral data, Participate in cross-functional projects related to campaign tools and new channel integrations
Seniority
Mid-level, hands-on IC
