Campaign Specialist | Private Individuals @ING Bank
Core
Plan, design, and implement multi-channel CRM and digital campaigns to increase commercial performance and improve customer experience for ING's private individuals portfolio.
Role type
Campaign Specialist (CRM & Digital Marketing)
Builds
Digital campaigns across internet and mobile banking channels
Domain
Banking / Retail Finance
Deliverable
product features
Required skills
SQL (MS-SQL, Oracle, MySQL), Campaign Management Systems, Data analysis, A/B testing, Direct marketing automation
Preferred skills
HCL IBM / SAS / Adobe Campaign tools
Technologies
MS-SQL, Oracle, MySQL, HCL IBM, SAS, Adobe
Responsibilities
Define targeting criteria and execute end-to-end campaigns; Contribute to campaign data framework developments and data quality assurance; Provide optimization recommendations for selection criteria and channels; Manage execution of digital campaigns in internet and mobile banking channels; Develop, test, and automate direct marketing campaigns using analytical and behavioral data.
Seniority
Mid-level (2-3 years experience)