Lead- & Funnel-Management Expert – Immobilienfinanzierung (w/m/d)
Core
Optimizing end-to-end conversion funnels, lead flows, and customer journeys for real estate financing through data analysis, strategy, and digital channel management.
Role type
Senior Lead & Funnel Management Expert (Real Estate Financing)
Builds
Optimized lead generation strategies, structured lead reporting, and efficient cross-channel lead distribution for the sales funnel.
Domain
Real Estate Financing / Digital Marketing & Sales Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Funnel strategy, lead flow analysis, cross-channel lead distribution, market trend analysis, stakeholder management, data-driven decision making, strategic planning, project management, quantitative business case creation, KPI tracking
Preferred skills
AI tool utilization for lead distribution, innovative lead source identification, complex situation management
Technologies
MS Office, data query & analysis tools, digital funnel tracking & attribution tools
Responsibilities
Analyze existing lead flows to identify and implement optimization opportunities; Develop and execute strategies for acquiring new innovative lead sources; Create strategic action recommendations and structured lead reporting for executive decision-making; Manage cross-channel lead distribution along the entire sales funnel; Collaborate with Product Management, Marketing, Channels, and Sales to build and optimize lead management strategy; Analyze markets, competitors, and trends to identify growth potential and new lead sources; Manage stakeholders and own end-to-end analysis and sub-projects successfully.