Paid Media Expert
Core
Define and execute digital performance strategy across all paid channels to scale marketing engine fast and sustainably.
Role type
Senior Paid Media Expert (Performance Marketing)
Builds
Scalable paid media campaigns and performance infrastructure
Domain
Banking / Digital Performance Marketing
Required skills
Paid media strategy execution, daily bidding optimization, performance reporting and forecasting, structured testing roadmap design, tracking and measurement infrastructure setup, agency partner management, cross-functional alignment
Preferred skills
None stated
Technologies
Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform
Responsibilities
Own hands-on execution of paid performance strategy from campaign setup to daily bidding optimization; Own performance reporting and forecasting ensuring budget pacing and ROI targets; Design and run structured testing roadmap for creative, audience, and bidding strategy; Ensure tracking and measurement infrastructure is correctly implemented; Act as technical challenger to agency partners; Work with SEO, content, and CRO peers to align on growth agenda; Collaborate with product, sales, and brand stakeholders to drive impact
Seniority
Senior, hands-on IC
