Omnichannel Engagement Manager
Core
Lead planning and delivery of regional and global omnichannel projects, connecting customer insights and digital engagement into integrated customer journeys for pharmaceutical brands.
Role type
Senior IC omnichannel engagement manager
Builds
Integrated customer journeys and coordinated customer experiences across field and digital touchpoints
Domain
Pharmaceutical commercialization and customer engagement
Deliverable
product features
Required skills
Strategic problem-solving, Cross-functional influence, Data literacy, CRM and marketing automation knowledge, Content and channel strategy, Pharmaceutical commercial environment knowledge
Preferred skills
AI and predictive analytics awareness, Next-best-action concepts
Responsibilities
Lead planning and delivery of omnichannel projects, Connect customer insights and data into integrated journeys, Partner with cross-functional teams to align priorities, Identify resource gaps and delivery risks, Use data to define KPIs and optimize journeys, Design and scale omnichannel ways of working
Seniority
Senior, hands-on IC