Brand Manager (m/w/d)
Core
Translating international brand strategy into local brand plans to drive sustainable growth, market share, and positive patient impact.
Role type
Brand Manager (Pharmaceutical)
Builds
Local brand strategies, omnichannel campaigns, and patient journey solutions for pharmaceutical products.
Domain
Healthcare / Pharmaceuticals
Required skills
Pharmaceutical brand management, omnichannel marketing, budget management, stakeholder management, strategic planning, data-driven analysis, digital and AI tool integration.
Preferred skills
Marketing training, understanding of pharmaceutical markets and healthcare systems, experience with ICE standards.
Technologies
DRO, digital and AI-based tools.
Responsibilities
Develop and execute local brand plans, manage brand budgets and forecasting, optimize marketing mix, train sales teams, collaborate with international production hubs, manage external agencies, ensure compliance with regulatory and company standards.
Seniority
Mid-Senior, hands-on IC
