Brand Manager
Core
Own end-to-end strategy and performance of pharmaceutical brands across launch, growth, and maturity, translating global direction into local plans to drive market performance and patient outcomes.
Role type
Brand Manager (Pharmaceuticals)
Builds
Locally relevant brand strategies, integrated marketing campaigns, and omnichannel patient journeys
Domain
Pharmaceuticals / Oncology & Hematology
Deliverable
product features
Required skills
Brand strategy development, omnichannel campaign execution, market research and customer insights, budget and forecast management, cross-functional leadership, patient journey design
Preferred skills
Oncology/Hematology experience, digital and AI-enabled tools proficiency
Technologies
Digital and AI-enabled tools
Responsibilities
Translate international and regional direction into focused local brand plans; Design and execute integrated campaigns to optimize marketing mix; Lead cross-functional brand team partnering with Sales, Medical, and Value & Access; Use market research and performance data to refine strategy and tactics; Shape customer segmentation and activation initiatives; Manage forecasts, demand plans, and brand budgets
