Senior Brand Manager
Core
Senior Brand Manager responsible for adapting international brand strategy to the local Russian market, managing product portfolio strategy, and driving sales growth for pharmaceutical products.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Localized brand strategies, omnichannel marketing campaigns, and product launch plans for therapeutic areas.
Domain
Pharmaceuticals / Healthcare
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy adaptation, Product portfolio management, Omnichannel marketing, Budget management, Product launch execution, Sales forecasting, Cross-functional leadership, Data-driven strategic thinking, Digital tools & AI usage, Compliance awareness
Preferred skills
Experience in matrix environments, Financial acumen, Stakeholder engagement
Technologies
DRO, AI-based tools
Responsibilities
Adapt international brand strategy to local market plans, Develop and execute integrated tactical plans and omnichannel campaigns, Manage product portfolio strategy and resource allocation, Ensure international product strategy implementation using local market insights, Define and manage customer segmentation and prioritization, Lead local product launch strategies and readiness reviews, Monitor product sales, market share, and budget performance
Seniority
Senior, hands-on IC
