Martech Architect Lead (Location Flexible)
Core
Architecting and governing RSM's marketing technology stack to unify buyer data and orchestrate cross-channel experiences for B2B clients.
Role type
Martech Architect Lead
Builds
A unified marketing data infrastructure connecting Customer Data Platforms, Adobe Customer Journey Analytics, and CRM systems.
Domain
B2B Professional Services / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Martech architecture, CDP evaluation and selection, identity resolution, B2B data modeling, stakeholder influence, vendor assessment
Preferred skills
Adobe Experience Platform, Microsoft Dynamics 365, composable CDP architecture, reverse ETL
Technologies
Adobe Customer Journey Analytics, Adobe Experience Platform, Dynamics 365, Hightouch, Segment, ActionIQ, Adobe Journey Optimizer, Braze
Responsibilities
Evaluate and architect connections between CJA and CDP; lead CDP vendor selection and implementation governance; design journey orchestration logic; define integration standards across the Martech stack.
Seniority
Senior, hands-on IC
