Lead Technical Architect
Core
Lead enterprise architecture consulting engagements and technical design for Customer Data Platform (CDP) solutions, defining strategic roadmaps and data standards to drive customer journey orchestration and personalization.
Role type
Senior IC Lead Technical Architect (CDP & Enterprise Architecture)
Builds
Scalable CDP implementations, data ingestion pipelines, and customer activation workflows for internal and external clients.
Domain
Marketing Technology / Data Engineering / Enterprise Architecture
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Enterprise architecture consulting, CDP implementation (AEP, Treasure Data, Zeta, Tealium), composable architecture, data privacy principles, real-time and batch data ingestion, API integrations (REST, SOAP, GraphQL), event-driven architectures, Python/JavaScript/Node.js scripting, cloud platforms (AWS, GCP, Azure), identity resolution, audience segmentation, activation workflows.
Preferred skills
TOGAF framework, solution consulting, pre-sales experience, customer journey orchestration tools (AJO, Braze, Salesforce Marketing Cloud), reverse ETL tools (Hightouch, Census), data governance, consent management, CI/CD pipelines, vendor selection processes.
Technologies
Adobe Experience Platform, Treasure Data, Tealium, Zeta, Action IQ, Braze, Salesforce Marketing Cloud, AWS, GCP, Azure, Python, JavaScript, Node.js, REST, SOAP, GraphQL, JSON, Parquet, Avro
Responsibilities
Define strategic technology roadmaps aligned with business goals; Lead technical design and implementation of CDP solutions; Drive adoption of emerging technologies like AI-driven personalization; Define and enforce data architecture standards and governance models; Oversee ingestion pipelines and ensure data quality; Guide development teams in building reusable components; Collaborate with marketing teams to define audience strategies; Own orchestration of customer journeys; Conduct code reviews and mentor engineers; Evaluate new tools to enhance CDP capabilities; Ensure compliance with data privacy regulations; Troubleshoot complex issues across data flows and APIs.
Seniority
Senior, hands-on IC with leadership responsibilities
