Sr. Director
Core
Lead Visa's US media investment strategy, audience strategy, and systems for allocation, optimization, and accountability across paid media investments.
Role type
Senior Director, Media Strategy & Investment
Builds
US media portfolio for Consumer marketing
Domain
Payments technology / Digital Marketing
Deliverable
production ML models
Required skills
Media investment strategy, audience development, portfolio allocation, trade-off analysis, sponsorship management, audience intelligence, measurement frameworks, martech integration, budget management, stakeholder influence
Preferred skills
Agency-side experience, first-party data strategy, cohort frameworks, AI-driven discovery, platform automation
Technologies
Martech, platform-native buying environments, automated activation, AI-enabled optimization
Responsibilities
Lead US media investment model and audience strategy; Set portfolio operating model; Guide investment trade-offs; Own prioritization for major sponsorships (Olympics, FIFA); Partner with content and marketing services teams; Build measurement capabilities connecting exposure to business outcomes; Establish investment guardrails and KPI frameworks; Build team culture for disciplined decision-making.
Seniority
Senior Director, strategic leadership with hands-on execution
