Head of Performance Marketing
Core
Lead global paid media and investment allocation across products, audiences, and markets to drive user and revenue growth using AI-powered workflows and rigorous measurement.
Role type
Senior leadership IC (Head of Performance Marketing)
Builds
Global performance marketing systems, AI-powered campaign workflows, and durable growth strategies
Domain
AI / SaaS / Performance Marketing
Deliverable
production ML models
Required skills
Global performance marketing strategy, AI-powered workflow automation, incrementality measurement, team building, stakeholder influence, media platform partnership management, campaign execution, investment allocation
Preferred skills
Experience scaling across channels and markets, technical fluency in data science and engineering, commercial negotiation, operating in fast-moving environments
Technologies
Google, Meta, AI agents, automation frameworks
Responsibilities
Set global performance-marketing strategy and operating model, build and develop a global team, work directly on campaign strategy and execution, partner with Data Science and Finance to measure incremental growth, build AI-powered workflows for creative testing and optimization, coordinate with Brand media strategy, drive partnerships with ad platform partners
Seniority
Senior, hands-on IC