Marketing Operations Analyst, B2B Marketing
Core
Support B2B Marketing team with data-driven decision making, reporting excellence, and seamless campaign execution to improve efficiency and demonstrate contribution to pipeline growth.
Role type
Marketing Operations Analyst (B2B)
Builds
Weekly/quarterly dashboards, lead management processes, webinar/event execution, and campaign automation workflows.
Domain
B2B Marketing / Payments Technology
Deliverable
dashboards & analysis
Required skills
Data analysis, reporting, Excel, marketing operations, campaign execution, lead management, webinar/event platform management, automation tools, data governance
Preferred skills
Marketing automation platforms (Eloqua, Marketo, Salesforce Marketing Cloud), BI tools (Power BI, Tableau), B2B demand generation, AI/automation workflow tools
Technologies
ON24, Swoogo, Eloqua, Marketo, Salesforce Marketing Cloud, Power BI, Tableau, Excel
Responsibilities
Own weekly lead reporting and dashboards; Develop leadership, monthly, quarterly, and ad hoc reporting; Manage webinar and virtual event setup; Partner with Events, Sales, and Marketing teams for lead capture and routing; Support QBRs through data extraction and analysis; Act as expert for reporting tools and automation; Maintain data quality and governance; Identify opportunities to automate processes using AI.
Seniority
Mid-level, hands-on IC