Value Added Services Growth Marketing Manager
Core
Execution partner supporting B2B marketing leads for Acceptance, Risk, and Issuing across CEMEA, managing campaign delivery, events, webinars, and lead progression.
Role type
Senior B2B Field Marketing Manager (Execution & Operations)
Builds
B2B marketing campaigns, client-facing events, webinars, and lead nurture programs for financial services clients.
Domain
Financial Services / Payments / Fintech
Deliverable
product features
Required skills
B2B campaign execution, event and webinar management, lead nurture and progression, cross-functional coordination, campaign analytics and reporting, content localization, CRM and marketing automation proficiency, stakeholder management, budget and agency management.
Preferred skills
Payments or fintech domain experience, ABM and customer journey expertise, advanced analytics and data interpretation, AI tool application for productivity, regional language capability.
Technologies
Dynamics, Eloqua, Demandbase, Power BI, Generative AI tools (ChatGPT, Microsoft Copilot)
Responsibilities
Execute approved B2B campaigns across email, paid, organic, and account-based channels; plan and deliver client events and webinars; manage lead capture, routing, and follow-up with sales; build performance dashboards and reports; localize global content for CEMEA markets; coordinate with agencies and internal teams to ensure on-time delivery.
Seniority
Senior, hands-on IC
