Risk Growth Marketing Manager
Core
Lead demand generation, market education, and client engagement programs for Visa's Risk & Identity Solutions portfolio across the CEMEA region.
Role type
Senior B2B Growth Marketing Manager (Risk & Identity Solutions)
Builds
Integrated marketing programs, demand generation pipelines, and sales enablement assets for fraud prevention, cybersecurity, authentication, and identity solutions.
Domain
Financial Services / Payments / Risk Management
Deliverable
product features
Required skills
B2B growth marketing strategy, multi-channel campaign execution, demand generation, account-based marketing (ABM), content localization, event management, data-driven optimization, cross-functional collaboration
Preferred skills
Experience in fraud/cybersecurity/risk management marketing, go-to-market planning for new products, financial services sector knowledge
Technologies
Digital marketing platforms, webinars, content syndication tools, paid media channels, CRM/Marketing automation systems
Responsibilities
Develop regional growth marketing plans aligned with revenue goals; execute multi-channel campaigns to drive pipeline and revenue; localize content and sales assets for regional audiences; manage events and executive engagement programs; analyze campaign performance and optimize ROI; partner with Sales and Product teams to accelerate customer acquisition and upsell.
Seniority
Senior, hands-on IC
