Marketing Manager, VAS Integrated Marketing
Core
Develop and execute B2B marketing strategies, demand generation, and account-based marketing (ABM) programs to strengthen Visa's leadership in Value-Added Services.
Role type
Senior B2B Marketing Manager (Demand Gen & ABM)
Builds
Integrated marketing campaigns, demand generation pipelines, and sales enablement materials for Value-Added Services.
Domain
Financial Services / Payments
Deliverable
product features
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), demand generation, competitive analysis, content development, budget management, stakeholder collaboration, marketing technology stack proficiency, data-driven decision making
Preferred skills
MBA or Advanced degree, experience in financial services/payments/SaaS, AI tool usage, agile methodologies, campaign management expertise
Technologies
Microsoft Dynamics, Eloqua, Demandbase, Google Analytics
Responsibilities
Develop and execute B2B marketing strategies; conduct competitive analysis and customer research; create digital content and thought leadership initiatives; manage ABM strategies and lead generation; measure program performance and optimize campaigns; manage marketing budgets and external partners.
Seniority
Senior, hands-on IC
