Marketing Manager, VAS Integrated Marketing
Core
Develop and execute B2B marketing strategies, demand generation, and account-based marketing (ABM) programs to strengthen Visa's leadership in Value-Added Services.
Role type
Senior B2B Marketing Manager (Demand Gen & ABM)
Builds
Integrated marketing initiatives, demand generation campaigns, and ABM programs for Value-Added Services
Domain
Financial services / Payments / SaaS
Deliverable
product features
Required skills
B2B marketing strategy, account-based marketing (ABM), demand generation, campaign management, content development, competitive analysis, lead generation, budget management, stakeholder collaboration, marketing tech stack proficiency, data-driven decision making
Preferred skills
MBA, financial services/payments/SaaS industry experience, AI tools usage, agile methodologies, partner/vendor management
Technologies
Microsoft Dynamics, Eloqua, Demandbase, Google Analytics
Responsibilities
Develop and execute B2B marketing strategies; conduct competitive analysis and customer research; create digital content and thought leadership materials; manage ABM strategies and lead generation; measure program performance and optimize campaigns; manage marketing budgets and external partners
Seniority
Senior, hands-on IC
