Vice President, Consumer Payments, Content, Media & Digital Innovation
Core
Lead Visa's consumer marketing agenda across Latin America and the Caribbean, integrating brand, media, content, digital engagement, and AI innovation to drive business growth.
Role type
VP of Consumer Payments, Content, Media & Digital Innovation
Builds
A connected marketing model for LAC combining creativity, commercial discipline, media effectiveness, data, and AI-enabled innovation
Domain
Consumer Payments, Marketing, Media, Digital Innovation
Deliverable
product features
Required skills
Strategic leadership, consumer marketing strategy, media strategy and governance, digital CRM and data activation, budget and investment management, team leadership, performance measurement, media agency management
Preferred skills
15+ years senior leadership in consumer marketing/media/content, expertise in martech and analytics, strong commercial acumen, executive presence
Technologies
AI-enabled media capabilities, marketing technology, CRM platforms
Responsibilities
Define and lead integrated consumer marketing strategy, lead strategies for priority growth areas (Affluent, Next Gen, Cross-Border), build brand/content/social strategies, oversee regional media strategy and governance, advance DTC and data activation, partner to scale client-facing media solutions, champion AI-enabled innovation, manage regional marketing investments, lead high-performing teams, influence senior stakeholders, define KPIs and measurement frameworks, lead media agency relationships
Seniority
VP, executive leadership