Andean Marketing Consumer Director
Core
Define, lead, and execute end-to-end Core Marketing strategy across the Andean Region (Colombia, Ecuador, Peru, and Venezuela) to drive business growth, brand preference, and Visa usage among consumers.
Role type
Senior Director, Regional Marketing Strategy
Builds
Regional marketing campaigns, sponsorship activations, and client-ready experiences for Visa's consumer portfolio.
Domain
Payments / Fintech / Consumer Marketing
Deliverable
product features
Required skills
Strategic planning, brand stewardship, data-driven decision making, budget management, cross-functional leadership, agency management, performance analytics, stakeholder management, project management.
Preferred skills
Experience with Andean Region FinTechs, digital companies, trade, and financial institutions; bilingualism in English and Spanish.
Technologies
VMP Segmentation engine, Google reports, analytics platforms.
Responsibilities
Define annual Core Marketing strategy; lead integrated campaigns (ATL, digital, social, partnerships); manage sponsorship asset strategy; own marketing budget and ROI tracking; lead and develop the Core Marketing team.
Seniority
Senior, hands-on IC with strategic leadership