Director – Consumer Acquisition and Engagement, Product
Core
Regional Director leading Mastercard's Consumer Acquisition & Engagement (CA&E) products and solutions for Latin America & Caribbean (LAC), focusing on scaling the Offers business and building the Commerce Media ecosystem.
Role type
Senior strategic product director (B2B/B2B2C)
Builds
Scalable product strategies, product narratives, and commercial solutions for consumer acquisition and engagement
Domain
Digital payments, commerce media, digital marketing, loyalty & rewards, Latin American markets
Deliverable
product features
Required skills
Product strategy, digital media planning, audience targeting, campaign orchestration, B2B partnership development, cross-functional leadership, market analysis, go-to-market strategy, executive storytelling
Preferred skills
Experience in matrixed international organizations, Latin American regional expertise, loyalty program management
Technologies
Digital marketing platforms, media planning tools, data analytics frameworks
Responsibilities
Define regional product strategy for CA&E solutions; act as subject matter expert on media and digital marketing trends; develop product narratives and sales enablement materials; partner with global teams and clients to drive adoption; establish success metrics and measurement frameworks; influence cross-functional stakeholders to align on growth strategy
Seniority
Director, strategic leadership & execution
