Director, Content, Creator & Social
Core
Define and lead Visa's content strategy, creator partnerships, and digital platforms across Latin America and Caribbean to drive cultural relevance and brand preference.
Role type
Director, Content & Social
Builds
Scalable content ecosystems, creator partnership models, and distribution strategies for Visa in LAC
Domain
Payments technology, Social Media Marketing, Creator Economy
Deliverable
product features
Required skills
Content strategy, Creator/influencer strategy, AI-enabled content innovation, Cross-functional partnership, Performance measurement, Distribution strategy
Preferred skills
Deep expertise in social media algorithms, Experience building and scaling content operations
Technologies
AI-enabled content creation tools
Responsibilities
Define content strategy and frameworks, Own creator and influencer strategy, Lead adoption of AI content tools, Develop integrated distribution strategies, Partner with Creative Studio and market teams
Seniority
Director, strategic leadership & execution