Senior Director - Head of Marketing NALP
Core
Lead regional marketing strategy, planning, and implementation for Visa in North Africa, Levant, and Pakistan to drive revenue, brand preference, and market share.
Role type
Senior Director, Head of Marketing (Regional)
Builds
Regional marketing strategies, client co-op programs, sponsorship activations, and agency-managed campaigns.
Domain
Payments technology, Financial Services, Marketing
Deliverable
product features
Required skills
Strategic marketing planning, P&L management, external agency management, market research, competitor analysis, budget management, client advisory, sponsorship strategy, team leadership, negotiation, quantitative modeling, creative direction
Preferred skills
MBA, experience in FMCG/tech/telco/banking, French language proficiency
Technologies
None explicitly listed
Responsibilities
Lead regional and country level marketing initiatives and investments; Develop and implement strategic marketing and communication plans; Drive market research and analyze card payment trends; Manage budgets and ensure compliance; Act as Visa brand guardian; Negotiate contracts with external partners; Manage relationships with external agencies; Provide marketing advice and consultancy to client banks; Build client activation programs for sponsorship properties; Coach and develop the marketing team
Seniority
Senior Director, Strategic Leadership & Team Management
