Sr. Marketing Lead – Treasury Management/Payment Product Marketing
Core
Leads integrated, multi-channel strategic marketing plans for treasury management and commercial payments products to acquire, grow, and retain B2B customers.
Role type
Senior Marketing Lead (B2B Financial Services)
Builds
Product life cycle strategies and go-to-market initiatives for treasury and payment solutions
Domain
Banking / Financial Technology / B2B Payments
Deliverable
product features
Required skills
Go-to-market strategy, B2B financial services knowledge, Competitive intelligence, Budget management, Multi-functional team leadership, Agency coordination
Preferred skills
Content marketing, Digital marketing, Negotiation, Thought leadership
Technologies
Marketing systems, Marketing programs
Responsibilities
Formulate plans to acquire and retain customers; Translate business outcomes into marketing strategy; Influence complex multi-functional program teams; Coordinate with legal, compliance, finance, and risk partners; Manage agency partnerships; Synthesize data for business intelligence.
Seniority
Senior, hands-on IC