Manager, Consumer Marketing, SEA
Core
Developing and executing consumer marketing strategies, digital campaigns, and brand programs for Mastercard in Southeast Asia to drive engagement and business results.
Role type
Manager, Consumer Marketing
Builds
Global/regional marketing programs, digital campaigns, and brand initiatives
Domain
Financial services / Digital payments / Consumer marketing
Deliverable
product features
Required skills
Strategic planning, digital and social media marketing, search engine marketing/optimization, programmatic advertising, audience buying, data analysis, project management, stakeholder influence, compliance management
Preferred skills
Thought leadership content creation, agency relationship management, large-scale campaign execution, cross-functional collaboration
Technologies
Microsoft Excel, Access, SPSS
Responsibilities
Execute marketing strategies, activities, and events; develop creative content; track marketing budgets; analyze campaign performance; lead agency relationships; manage Mastercard platforms; leverage sponsorship assets; ensure compliance adherence
Seniority
Manager, hands-on IC