Senior B2B Events Marketing Manager
Core
Develop, plan, and execute B2B event programming for Visa Commercial Solutions across Europe to support sales priorities, foster brand engagement, and generate business opportunities.
Role type
Senior B2B Events Marketing Manager
Builds
Proprietary, client, and industry events for Visa Commercial Solutions
Domain
Payments technology / B2B Marketing / Events
Deliverable
product features
Required skills
B2B event program development, tradeshow/exhibition management, lead generation and capture, CRM management, stakeholder and executive management, budget management, vendor and partner management
Preferred skills
Creative event concept development, market trend analysis, innovative solution implementation
Technologies
MS Dynamics, Salesforce, Eloqua, Marketo, Cvent, Swoogo
Responsibilities
Develop and execute B2B event programming aligned with sales and marketing priorities; Partner with cross-functional stakeholders to define event objectives and messaging; Curate content and engagement formats; Design event experiences to maximize lead capture and conversion; Establish KPIs and provide post-event analysis; Manage workstreams and project timelines; Oversee budgets and negotiate contracts; Manage relationships with event organizers, partners, and vendors; Ensure brand consistency across regions.
Seniority
Senior, hands-on IC
