Sr. Manager - Campaign Measurement & Insights
Core
Senior Research Manager leading campaign measurement and marketing effectiveness studies for Visa clients, evaluating sponsorships, partnerships, and integrated marketing initiatives to define KPIs and translate results into actionable recommendations.
Role type
Senior Research Manager (Marketing Effectiveness & Measurement)
Builds
Measurement frameworks, scorecards, dashboards, and client-ready presentations for marketing campaigns and sponsorships
Domain
Financial services / Payments / Marketing Research
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
quantitative research expertise, campaign measurement design, brand lift studies, managing external research vendors, executive presentation skills, KPI definition, learning agenda development
Preferred skills
qualitative research integration, sponsorship tracking, event measurement, experience in financial services or media, matrixed organization navigation, benchmark development
Technologies
None explicitly stated
Responsibilities
Lead research methodologies (pre/post, exposed/control studies), define measurement objectives and success metrics, synthesize findings into optimization opportunities, present results to clients and senior stakeholders, manage research projects from scoping to final presentation
Seniority
Senior, hands-on IC with strategic client partnership