Head of Brand Insight, UK&I
Core
Lead the evolution and execution of Brand Insight strategy, synthesizing actionable insight from multiple sources to drive brand health, customer acquisition, and retention for UK&I's Sportsbook and Gaming verticals.
Role type
Senior leadership, client-side Brand Insight Head
Builds
Actionable brand strategies, marketing effectiveness analysis, and consumer-centric recommendations for Ladbrokes, Coral, Gala, Foxy, PartyPoker, and PartyCasino
Domain
Gambling industry, brand management, market research
Deliverable
dashboards & analysis
Required skills
Strategic brand insight leadership, brand tracking, marketing effectiveness analysis, creative testing, market research methodologies, advanced analytics, data visualization, storytelling, team leadership, third-party agency management
Preferred skills
Experience in the gambling industry (client or agency-side)
Technologies
Excel, Power BI, SQL, Python, R
Responsibilities
Lead the evolution and execution of the Brand Insight strategy aligned with macro business goals; Lead and conduct qual and quant research and analysis using self-serve platforms and third-party agencies; Lead and own brand tracking across all brands, product verticals, and channels; Lead and own campaign and sponsorship measurement to understand performance relative to competitors; Lead creative testing of major ATL campaigns across all brands and channels; Lead a high-performing Brand Insight team, providing guidance, coaching, and mentorship.
Seniority
Senior, hands-on IC with leadership responsibilities
