Research Director, Marketing Audience Insights
Core
Lead research to inform and measure brand strategy, reputation, and marketing efforts for The New York Times.
Role type
Senior individual contributor marketing research director
Builds
Brand marketing and earned media strategies, campaign measurement frameworks, and executive-ready insights
Domain
Media & Publishing / Marketing Research
Deliverable
dashboards & analysis
Required skills
quantitative research, qualitative research, brand tracking, campaign measurement, vendor management, data analysis, report synthesis
Preferred skills
experience in creative message evaluation, experience in audience insights
Technologies
survey tools, data mining tools, presentation software
Responsibilities
Lead end-to-end quantitative and qualitative research projects to develop messages and media strategies; Own the research process from brief to narrative delivery; Partner with marketing and newsroom teams to scope methodologies; Design and implement campaign measurement approaches; Translate complex findings into executive communications; Manage multiple research projects and vendor relationships; Propose new research methods to improve insight quality and speed
